The Synthesis of Zinc Iodide (ZnI2) an Example of the Topic Science and Technology Essays by

The Synthesis of Zinc Iodide (ZnI2) Zinc iodide, ZnI2, is a while (hydrated) or yellow (dry), granular, odorless, hygroscopic (absorbs water in the atmosphere) solid compound that is soluble in water (1g:0.3 mL water). It turns to brown when exposed to heat or sunlight, showing decomposition with release of iodine gas (DeMeo, 1995, p. 836). It is extensively used in the laboratory to illustrate the Law of Definite Proportions and Law of Conservation of Mass, two of which are the foundations of chemical reactions and basis of stoichiometry. Need essay sample on "The Synthesis of Zinc Iodide (ZnI2)" topic? We will write a custom essay sample specifically for you Proceed Students Very Often Tell EssayLab professionals: I need to write a 500 word government and law essays. But I don't have the time EssayLab writers recommend: Buy An Essay Which Will Lead You To Your Academic Success Custom Papers OnlinePaying For PapersCoursework Writing Service A balanced chemical equation best describes how many atoms, molecules, or charged species come in contact to produce certain product, but does not illustrate the mechanism of the reactions. Reactant are driven by e.g. exposure to heat, air, or by just mixing them up, etc. to proceed reaction. The amount of product formed is based on the quantity of the reactants and how well the reaction was taken out. One of the reactants can be the limiting reactant, which is consumed in the course of the reaction, and the other one is the excess. Reactants are of known initial quantity and measured for the change in amount after a successful reaction has been performed. The masses of the reacted species are relative amounts required for complete reaction met. The chemical or physical properties of the reactants should no longer be observed in the product, which can be further verified by physical, chemical and electrochemical tests. 0.5g sample of iodine (I2), 2mL H2O and four drops of CH3COOH were mixed in a large, clean test tube. H2O was added for the immediate addition of the same mass of the Zn metal, whereas CH3COOH (a weak acid) was used to prevent the formation of Zn(OH)2. ZnI2 reacts with H2O via a double displacement reaction mechanism (Demeo, 2003, p.797): ZnI2(aq) + 2H20(l) -> Zn(OH)2(s) + 2H3O+(aq)+ 2I-(aq) Careful weighing of the reactants was done to avoid errors. The mass of the Zn weighed before the reaction was above 0.5g, which is 0.510g. Observed in the reaction mixture upon agitation was the gradual loss of color of iodine (reddish-brown) as the reaction progressed. Since the Zn metal was used as the excess reagent, iodine was expected to be totally used up in the reaction. To obtain the un-reacted Zn metal, a gravity filtration was performed. Quantitative transfer was employed by washing with very minimal amount of water to facilitate faster evaporation as the dry, un-reacted Zn was weighed in a watch glass later on in the procedure. It was noted that all the washings should also be quantitatively obtained since there were dissolved Zn species in it. The amount of Zn left was measured to be 0.348 g, giving the amount of Zn consumed to be 0.162g. On the other hand, the amount of I2 consumed was 0.503g. These values were used in the determination of mole equivalents and the mole ratio as shown in the computations in the results portion. ZnI2 was recovered through medium heat evaporation which prevented losses due to splattering as excessive heat is applied. Cooling down the weighing vessels was first done to avoid also the lowering of the mass to be measured as the air below the weighing vessel may push it upwards because heat can push the air up. The moles of Zn and I2 were used in the computation of the theoretical yield. The percent yields from Zn and I2 were found to be 39.8% and 47.2% respectively. A positive error that was also avoided was the entrapment of water during evaporation. It might seem confusing but as crystallization happens during the evaporation, water may be trapped underneath the bulk of the ZnI2 crystals. It was also confirmed that dehydration has properly taken place by heating back the crystals and checking if the weight has lowered. Although the crystals may look dry, water of hydration may still be present, making the species be called hydrates (salts with water molecules in their crystalline structure). A chemical equation that can be proposed based on the experimental results would be: Zn(s) + I2(s) - Znl2(s) Since both used approximately 0.002 moles each, which would give a ratio of 1:1, thus we can write the balanced equation as such. An error that cannot be avoided in the experiment was the absence of the previous knowledge on the quality of reactants that may affect its reactivity. Factor such as contamination may lead to the wrong computation of the theoretical yield. Also, while weighing the I2 crystals, a negative error might occur because the I2 crystals sublime, making the amount of the limiting reactant less than what was weighed, since the some of the crystals have already been converted to gas. References DeMeo, S. (1995). Synthesis and Decomposition of Zinc Iodide: Model Reactions for Investigating Chemical Change in the Introductory Laboratory. J. Chem Educ., 72(9), 836. Demeo, S. (2003). Synthesis and Decomposition of Zinc Iodide Revisited. J. Chem Educ., 80(7), 796.

THEODORE ROOSEVELT (1858-1919) Essays - Cowboys, Theodore Roosevelt

THEODORE ROOSEVELT (1858-1919) Essays - Cowboys, Theodore Roosevelt THEODORE ROOSEVELT (1858-1919) Theodore Roosevelt was one of the most successful presidents in American history. He was fun to hang around with. He had a screeching voice that sometimes scared people who did not expect it coming from a man like himself. He told jokes and played with children. He loved children. He told ghost stories that would scare the little children to death. However, he had another side to him. When it was not time for fun and games anymore, he meant it and he did his job well. He took great pride in the United States. He wanted the best for his country and therefore he served his country to the very best of his ability. Roosevelt had a poor health when he was young. His asthma was especially bad. Whenever his asthma acted up on him, his caring father would take young Roosevelt out on the wagon and ride around until he got better. This is where Roosevelt gained his love for nature. He enjoyed being outside. He loved the tranquility of the forest, the animals, the water and such. A particular favorite of his was the bird. He loved the birds. He soon got into studying taxonomy and excelled in it. Roosevelt overcame his poor with many activities as he grew older. He did wrestling, riding, hunting, and swimming. Boxing was one of his favorites sports. He even managed to permanently injure one of his eyes during a boxing match. Roosevelt liked to take initiative. Therefore when he became impatient about not being able to get into any military action he resigned his Navy post in May 1898 to serve as lieutenant colonel under Wood. Roosevelt gathered himself a handful of volunteers and created what we as the Rough Riders. The Rough Riders became famous after Roosevelt ordered them to charge Sanuan Hill. They did so successfully and Roosevelt came back from battle a legend and thus beginning

What Is Pozole How to Make Delicious Mexican Corn Soup

What Is Pozole How to Make Delicious Mexican Corn Soup SAT / ACT Prep Online Guides and Tips Have you heard people discuss the deliciousness of pozole and you were confused because you didn't know what they were talking about? Have you eaten pozole, and now you need to know how to make it? Well, you're in luck. I'm going to educate you on all things pozole. By the end of this article, you'll know about the origins of pozole, how it's made, and you'll be able to prepare all the major types of this traditional Mexican stew. What Is Pozole? Pozole, AKAposole orpozolà ©, is a traditional Mexican soup. Because making it is labor-intensive and time-consuming, it’s often a treat for special occasions. Those who grew up with pozole associate it with family and festivities. I may be biased because I love it, but if you haven’t tried pozole, you need to ASAP. It’s rare to find somebody who’s tried pozole who doesn’t like it. Pozole comes from the Nahuatl word â€Å"pozilli,† meaning â€Å"foam.† Nahuatl was the language of the Aztecs, anindigenous people of modern-day Mexico. Pozole is made with hominy, which is processed corn with the germ removed, and meat, traditionally pork. It’s also often made with chicken, especially for those who don’t eat pork. The stew is seasoned with a combination of spices, and it’s typically topped with garnishes like radishes, avocados and lime juice. Here’s a pic of hominy. It looks like puffed-up corn kernels. You can buy dried hominy or make your own hominy from corn, but it’s easiest to buy canned hominy. All you have to do to make pozole from canned hominy is drain and rinse the hominy from the can. Then, it’s ready to cook. The History of Pozole Pozole originated with the Aztecs and other indigenous tribes in Mesoamerica. Historical texts state that the pozole of the Natives was made with sacrificed human flesh, and it was eaten on special occasions. Yummy. After the Spanish arrived and cannibalism was banned, the human flesh was replaced with pork. There is some speculation that the Aztecs opted to use pork because it tastes like human meat. I guess that means I’d regrettably find cannibalism delicious. Today, pozole is still a very common food for Mexicansto eat on special occasions, like weddings, quinceaà ±eras (special celebrations for girls’ 15th birthdays), birthdays, baptisms, and holidays. The Different Types of Pozole There are different variations of pozole associated with different regions of Mexico. These are the three major types of pozole: pozole rojo (red pozole), pozole verde (green pozole), and pozole blanco (white pozole). In my experience, red pozoles seem to be the most common, but one of the best meals I’ve ever had was a green pozole. Here’s how the different colors of pozole look. PozoleBlanco: Basic PozoleWithout Salsa PozoleRojo: PozoleWith a Red Salsa PozoleVerde: PozoleWith a Green Salsa Primarily, the difference in color in the salsas comes from the red chiles in pozole rojo and the green tomatillos in pozole verde. Also, instead of pork, you can make a pozole with chicken or goat. In Mexico, pozole is traditionally made with pig’s head, but because it’s a little harder to find pig’s head to purchase in the US, you can stick with pork shoulder or pork butt. However, if you’re feeling a little adventurous and can find a place that sells pig’s head, go for the glory. How to Make Pozole There are a number of ways to make pozole, but generally it consists of hominy, spices, pork or chicken, and vegetables. Depending on how you make it and the ingredients you use, it can take up to two days to prepare, but you can also make it in less than an hour. I’ll go through one complete pozole recipe and then provide information about how to make the major types of pozole. You can make slight alterations to pozole recipes based on your available ingredients and equipment. Also, you can change the amount or type of ingredients to suit your taste preferences. Chicken Pozole Blanco This is a white pozole recipe made with chicken. The white pozole is the easiest of the major types of pozole to make. I found this recipe on Simply Recipes. It’s intended to serve 6 people; adjust the amounts accordingly. The garnishes are just for extra flavor, so you only need to use those that you have and like. In most of the pozoles I’ve had, radishes, lime, and avocados are almost always included as garnishes. Ingredients for pozole 1 Whole chicken- 4 1/2-5 1/2 pounds cut into parts (but still on the bone) Salt 1 red onion sliced in half 1 large 6 lb. 9 oz. can of hominy, drained and rinsed 4 large cloves of peeled garlic 1-2 tablespoons of dried oregano (preferably Mexican oregano) Ingredients for Garnishes 1/4 whole cabbage thinly sliced 1 tomato, cored and chopped 1 avocado, peeled and chopped 1 red onion, peeled and chopped 1 large bunch cilantro, chopped 1 large bunch watercress, chopped Mexican cheese (queso fresco), sliced 4 red radishes, thinly sliced 2 limes cut into wedges Chopped seeded jalapeno or serrano chiles (you can substitute other chile peppers) Tostadas, tortillas, or tortilla chips Instructions First, put the pieces of chicken, still on the bone, in a large pot with roughly 3 quarts of water. Add the two half onions and a teaspoon of salt. Bring the water to a boil, and then reduce the heat to a simmer. Simmer uncovered for approximately 20-30 minutes, or until the chicken is tender and fully cooked. Remove the chicken from the pot and let it cool until you can handle it without burning your hands. Use a fork to pull the chicken meat from the bones. Set the chicken aside and put the bones back in the pot. Simmer the bones uncovered for another half hour. While the broth and bones are simmering, put about half the can of hominy into a blender. Add two cups of stock from the pot into the blender. Then add the garlic cloves. Make sure the top is fully secured on the blender, and then blend until everything is fully blended. After the 30 minutes of additional simmering has elapsed, skim the foam and excess fat from the surface of the stock. Just use a large ladle to scoop it out. Remove the bones and any other solids from the pot. Pour in the hominy blend. Add the remaining unblended hominy and the oregano Simmer for an additional 20 minutes. During this last period of cooking, you can prepare the garnishes. Normally, the garnishes are put into individual bowls, so people can choose what and how much to add. Before serving, shred or chop the cooked chicken meat and add it back to the pot. If you like a little extra salt, add it to your taste preference. Then serve your pozole in individual bowls with a side of tortillas, tostadas, or tortilla chips. Add your garnishes to your bowl of pozole as you wish. Dig in! Chicken pozole blanco with garnishes on the side Pork Pozole Blanco If you want to make a pork pozole blanco instead, you can follow the same exact recipe except with 1  ½ -2 pounds of pork shoulder or roast instead of chicken. Pozole Rojo To turn this white pozole into a red pozole, you just have to add in a red chile purà ©e when you add the hominy blend and unblended hominy. Here’s how to make a red chile salsa for your pozole rojo. I got this recipe from Leite’s Culinaria, which adapted it from Pati’s Mexican Table. Ingredients 2 dried ancho chiles, rinsed, stemmed, and seeded 3 dried guajillo chiles, rinsed, stemmed, and seeded 1/4 cup of chopped white onion 3 chopped garlic cloves A pinch of ground cumin 2 whole cloves 1 teaspoon kosher or coarse sea salt, or to taste 3 tablespoons of vegetable oil Instructions Put the ancho and guajillo chiles in a medium saucepan. Add just enough water to barely cover them and bring to a boil over medium-high heat. Simmer for about 10 minutes, until the chiles are softened and rehydrated. Put the chiles and  ¾ of a cup of their soaking liquid in a blender or food processor with the onion, garlic, cumin, cloves and salt. Blend until the mixture is smooth. Pour the purà ©e through a strainer and into a bowl. Press on the solids with the back of a wooden spoon to get out as much of the liquids as possible. You can discard the solids. Heat the oil in a medium saucepan over medium heat until hot but not smoking. Add the chile purà ©e and bring to a boil. Then, partially cover the pan and simmer. Stir occasionally, for roughly 6 to 8 minutes, until the purà ©e is thickened. Finally, remove the chile purà ©e from the heat, and it’s ready to be added to your pozole. Pozole Verde The green sauce for the pozole verde is added at the same time as the red sauce for pozole rojo. Again, add the green salsa when you add the hominy blend and unblended hominy. This recipe comes from recipe.com. Ingredients 1 lb. of green tomatillos, husked and halved 1 small onion, quartered 2 poblano chiles, cored, seeded, and quartered 2 jalapenos, seeded and quartered 4 large garlic cloves, smashed  ½ cup chopped cilantro 1 tablespoon oregano leaves Salt and ground black pepper 1 tablespoon of vegetable oil Instructions Put the tomatillo, onion, poblanos, jalapenos, garlic, cilantro, and oregano in a blender. Pulse until it’s finely chopped, and then add one cup of the pozole cooking liquid (the liquid from your unfinished pot of pozole). Blend until it’s smooth. You can use a strainer to ensure smoothness. Season the purà ©e with salt and pepper, so it’s to your liking. Then, in a large, deep skillet, heat the vegetable oil. Add the purà ©e, and cook it over medium heat. Stir it occassionally Cook it for about 12 minutes, until the sauce turns a deep green. Then, it’s done and ready to be added to your cooking liquid. Ta-da! 6 Other Ways to Make Pozole As I previously mentioned, there are tons of slight variations in pozole recipes. The recipes differ in the ingredients and how the pozole is prepared. Here are a few other examples of how you can make pozole. I'm giving you multiple options, so you can be more familiar with the different varieties and find the recipe that will work best for you. Traditional Pozole Here’s an extremely traditional pozole rojo recipe with pig head. And it provides instructions for making your own hominy from corn. Old school Mexicans believe that making your own hominy instead of using the canned hominy makes the pozole taste better. Also, in this recipe, the meat and bones are left in the pot throughout the cooking process. Pozole With Dried Hominy Additionally, you can make pozole with dried hominy that you prepare by soaking overnight in cold water before cooking. Here’s a pork red pozole recipe from The New York Times with dried hominy. Bags of dried hominy Vegetarian Pozole If you don’t eat meat, you can also make a vegetarian pozole with hominy, aromatics, vegetables, and spices. Check out this vegetarian red pozole recipe that incorporates dried hominy. Pozole With Chicken and Pork If you’re a fan of meat, you can make a pozole with both chicken and pork. Just cut the amounts of chicken and pork in half. To serve 6, you’d need about 2  ½ pounds of chicken and a pound of pork. Or you can use 5 pounds of chicken and 2 pounds of pork to make a pozole with double the meat. Easy-to-Make Pozole There are variations of pozole that are super easy to make. You can substantially cut down on the time it takes to make pozole by using canned hominy and chicken that’s already cooked. Additionally, for your sauces, instead of making them by scratch, you can use canned green chiles for pozole verde and canned salsa to make pozole rojo. Here’s a 20-minute recipe for chicken pozole verde. While this type of pozole can taste good, it probably won't be nearly as delicious as pozoles that require more cooking. You probably shouldn't serve an easy to make pozole to a traditional Mexican. Different Spices and Chile Peppers Each pozole recipe will somewhat vary in the amount and type of spices used to season the pozole. Most call for garlic, cumin, oregano, salt, and pepper. A couple of changes you can make include using garlic powder instead of garlic cloves, and you can add paprika for a little extra kick. Furthermore, you can leave out any of the spices if you don’t like them. There are enough flavorful ingredients in pozole that you shouldn’t have to worry about your pozole being bland, especially if you’re making pozole verde or pozole rojo. Additionally, you can change the chile peppers in your red sauce or green sauce to alter the spice content. Traditionally, the red pozole sauce calls for ancho and guajillo peppers. For a less spicy sauce, you can use cubanelle peppers or anaheim peppers. If you want to go more spicy, you can use puya peppers or morita chili peppers. The green sauce tends to use poblano peppers and jalapeà ±os with the tomatillo. You can use fewer peppers if you want to decrease the spice level, or you can use a Sonora chili pepper. Keep in mind that when added to the pozole, the green sauce in pozole verde is pretty mild. To make it spicier, I would suggest adding additional jalapeà ±os. Jalapeà ±o peppers! The red ones are ripe. Pozole Garnishes As I mentioned previously, you add the garnishes to your individual bowl of pozole after the pozole is done. The garnishes add more flavor, and it’s entirely up to you how to garnish your pozole. These are the most common garnish options: Radishes Lime juice Avocados Cabbage Lettuce Cheese (Normally queso fresco) Tortilla strips Tostadas (on the side) Tortillas (on the side) Chopped onion Cilantro Jalapeà ±o Hot sauce Scallions Sour cream All you have to do is add any of these ingredients that you like to your bowl of pozole to maximize your pozole experience. If you're preparing pozole for multiple people, you can serve garnishes in individual bowls and let your guests decide what they want to put in their pozole. Now that you know what pozole is and how to make it, you should whip up a batch and find out how it tastes. You can thank me later.

The war Essay Example | Topics and Well Written Essays - 750 words

The war - Essay Example The period between the first gulf war in 1990s and the second in early 2000 has witnessed many changes in the military. The changes include application of more advanced technology and overhaul of tactical approaches, transformations that have achieved mixed results. This paper discusses the benefits and drawbacks of applying United States’ advanced military technology in Iraq and Afghanistan. The war in Afghanistan is one of the major United States military offensives aimed at destroying the terrorists’ hideouts that had inflicted heavy damages on American interest around the globe. Iraq war was launched to overthrow the regime of Saddam Hussein accused by the government of possessing weapons of mass destruction with intention of using them to spread terror. Both wars were executed with highly sophisticated weapons that allowed the United States forces to demolish the enemy defenses with high precision aerial weaponry and at unprecedented rate. The quick demolition and annihilation of strategic enemy areas enabled subsequent entrance of the ground forces into the countries to finish off the remaining resistance (DOD, 2007). According to Anne(2004,p15), the execution of both wars heralded a new era of military tactics, which heavily relied on technologically enhanced devices in carrying out of both aerial and ground combat. This strategy was more precise, faster, and resulted to lower number of military and civilian casualties. DOD (2007) noted that the war strategy in both wars was culmination of coordination high technology military hardware with enhanced communication devices that enabled them to strike with pinpoint precision. The war in Afghanistan witnessed the first application of robots that were used to carry out surveillance, clearance of mines, identification of targets and rescuing soldiers. The robots included Unmanned Aerial Vehicles (UAV) that undertook the aforementioned tasks without carrying human operator in them (David, 2005, p2 7). These robots helped in protecting soldiers from enemy attacks. According to David (2005, p 28), advanced technology has produced better robots that are equipped with high precision equipment and artillery to strike detected target. The 2003 war in Iraq saw a combination of precision weapons, exemplary surveillance of the targeted enemy grounds, and swift ground combatants aided by highly advanced communication network that enabled monitoring of distant operations from a remote region (DOD, 2007). Though the application of advanced military technology enabled quicker executions of the mission, the war has dragged on for many years, resulting to heavy economic and human loss. According to DOD (2007), the number of United States troops killed in both Iraq and Afghanistan exceeds those killed in actual combat at the beginning of the war. Anne (2004, p31) notes that threat of improvised explosive devices or roadside bombs continue inflicting damage on American forces. According to DO D (2007), the explosive devices have killed over 2000 American soldiers in Iraq, while more than 21,000 have suffered debilitating injuries that have effectively compromised their physical and psychological performance for life. In Afghanistan, the improvised explosive devices have claimed lives of over 250 American soldiers, with over 1,700 suffering serious injuries (DOD, 2007). Anne (2004, p21) notes that the explosive devices are the highest killer of the Allied forces in both countries and they have greatly undermined the efforts achieved the application of the advanced military technology. However, continuous innovation in the American military has produced mine- resistant ambush –protected all terrain vehicle(M-ATV) that offers better protection from roadside bombs than the heavier mine- resistant- ambush-

Business Proposal Case Study Example | Topics and Well Written Essays - 1500 words

Business Proposal - Case Study Example The trust that has been created at various departments of the company has helped Tata to establish several institutes like Indian Institute of Science, Tata Institute of Fundamental Research and Tata Institute of Social Sciences among others. The employee welfare aspect of Tata is so strong that it had created various facilities for their employees. The employees have to work 8-hours during the day; provident fund and maternity leave are a few of the facilities that are provided to the employees of Tata Group. In the year 2010-2011, Tata Group had contributed around US$170 million towards the upliftment of social causes (Tata Sons Ltd, 2012). The main objective of the paper is to develop a comprehensive understanding of the leadership strategies implemented by Tata Group to facilitate its business in India and all around the world. Based on the analysis, business proposal will be presented to the company which can enable it to gain further benefits and ensure sustainability. Role of the Leader in Initiating and Managing Change Leadership in any organization plays a vital role to take it to newer heights. Similar scenario can be observed in case of Tata Group as well. It is recognized to transform its operations in recent years for initially operating as a slow-moving giant which is risk-averse to a conglomerate which is dynamic and aggressive in its decision making. In this turn-around of approach, the leadership standpoint of Mr. Ratan Tata, the Chairman of Tata Group has been a major factor. He has taken certain remarkable initiatives that have led the organization to attain major growth and distinction. Thus, Mr. Ratan Tata, as a pioneering and diligent leader can be largely attributed to the ensuing growth of Tata Group (Prasad, Govind, & Sesha, 2008). The leaders of Tata have set up various strategies in order to get through the diverse competitive situations that took place at the organization. The leaders at Tata under the guidance of Ratan Tata have an immense sense towards directing the company at different directions depending on the demand of the company. The leaders of the company provide utmost significance to the employees of the organization and they gain a lot of importance in the company. The company shares five important principles like excellence, understanding, integrity, responsibility and unity (Prasad, Govind, & Sesha, 2008). The leaders of Tata utilize all the five principles to overcome all the changes that take place in the company. Tata Group has set up cost leadership approach for further expansion of the organization. The leaders had analyzed the position of Tata through the business model of the organization. The Tata Business Excellence Model (TBEM) has been the major driving force behind the transformation which has taken place in the organization. This business model has facilitated the company to ensure that business objectives of the company are attained keeping in consideration the due significance of r endering quality to the consumers (Prasad, Govind, & Sesha, 2008). The leaders at Tata finally decided that if the products of the company become more standardized then the cost of those products can be reduced quite easily. This strategy helped the company to develop a steel industry at Jamshedpur. Moreover, it has been viewed that the leaders at Tata has gained success

Evaluation of brand management at Odeon cinema

Evaluation of brand management at Odeon cinema Brand management module has been a crucial part of my masters program, me along with my group members worked really hard in accomplishing this task. All the four group members are really cooperative and every individual contributed considerably in writing the group report. Our group report is all about defining the various branding aspects such as brand image, brand positioning and brand effectiveness. We have chosen three brands which are related to entertainment industry such as Odeon cinemas, Cineworld cinemas and Vue cinema which are well known and most influencing market players in United Kingdom entertainment sector. I would like to thank university management for giving access to international databases such as EMERALD and EBSCO as I have used few journals and articles related to Brand and Branding concepts from these databases. Each individual of the group worked extensively on gathering the information and writing the report without plagiarism. We have taken all necessary st eps in order to avoid plagiarism. I have gathered information related Odeon cinemas and compared with other two cinema brands namely Cineworld and Vue cinemas. I worked extensively on Odeon cinemas website and recent interim report in order to find its rank and market share details. Introduction: Brand is a name, term, sign, symbol or design or a combination of them, intended to define the goods or services of one seller or group of sellers and to differentiate them from those of competitors. In the present day competitive business scenarios the concept of branding product or services is important and properly built brands lasts long in market. Companies invests huge amount in building brands and maintaining brand image as it plays vital in making businesses successful. Branding helps the organization to gain competitive advantage for their products/services in markets. Odeon cinemas and Branding: Odeon has evolved as a market leader in entertainment industry of United Kingdom and it has been leading the market since decades. Being a prominent market player Odeon is one among the largest cinema chains of UK. Decades experience in entertaining UK audiences made Odeon cinemas to capture more market share and today it is entertaining more people when compared to other entertainment companies such as Cineworld and Vue cinemas. Odeon sells one third of tickets sold in UK which shows that Odeon is the most influencing cinema company in the market. Odeon cinemas was founded by Oscar Deutsch in 1930 which was later acquired by J Arthur Rank 1941 who was fond of film distribution and production. The Rank organizations lead Odeon cinemas for further 58 years. Brand Slogan: Odeon Cinemas Fanatical about Film Brand Image: Brand image is the current view of the customers about a brand. It can be better defined as unique group of associations in target customers mind about a particular brand. It is an impression on companys product/services in customers minds. Brand image can be further reinforced by enhanced brand communication activities such as promotional tools, advertising, publicity through word of mouth and packaging. Brand image promotes the service/products differently from competitors. After extensive re-branding campaign in 1998, Odeon has evolved as strong brand in UK. Re-branding process enhanced the existing brand image of Odeon making it market leader. Odeon with brand slogan Fanatical about film has reached more number of customers than earlier and provided UK audience with outstanding services. Brand position: Brand positioning refers to target consumers reason to buy your brand in preference to others. Brand positioning should take various aspects in to consideration and it is necessary that the brand should be unique and distinctive when compared to competitors. Is the brand suitable to all major geographic markets. Odeon has entered other markets in Europe and successfully running business operations. Odeon has achieved strategic financial goals and has been performing really well at all locations in UK and Europe. Odeon is sustainably growing and updating itself with changing technologies in order to give optimized customer satisfaction. Odeon is well known and occupied position in worlds most influencing cinema chains and it is considered to be largest in Europe. Odeon under Terra group has undergone considerable changes and the Terra group successfully transformed 350 screens in to 3D during the first quarter of the financial year 2010. Brand Effectiveness: More recently the Odeon cinema was acquired by Terra firm which is a private equity firm on September 2004 and also it also acquired United cinema International in October 2004, Now Odeon cinema group is looking ahead to enhance their market share and expecting positive growth which ensures to continue its unique position in cinema industry of United Kingdom. Odeon cinema has been unique in its style and always gave tough competition to other key market players of United Kingdom Cinema industry. Branding Slogans Odeon Cinemas- Fanatical about Film Cineworld Cinemas- Leading the way in digital and 3D cinema Vue Cinemas- The ultimate cinema experience References: Definition of Branding-03, Nov, 2010- http://0-web.ebscohost.com.brum.beds.ac.uk/ehost/pdfviewer/pdfviewer?vid=1hid=109sid=c1be809a-db3a-46fe-b3ff-02e29105dda2%40sessionmgr111 Introduction to Brand management- 03, Nov, 2010- http://0-web.ebscohost.com.brum.beds.ac.uk/ehost/pdfviewer/pdfviewer?vid=1hid=109sid=458837c7-8692-4ec9-b8b7-b5fc274daf69%40sessionmgr112 http://www.businessdictionary.com/definition/brand-image.html http://www.iabuk.net/richmediaroadshow/media/pdfs/6_Measuringbrand.pdf http://www.screendigest.com/news/vue-cinemas-switches-ads-to-rivals-dcm/view.html http://www.myvue.com/about_ustxt.asp?SessionID= http://www.myvue.com/corporate/index.asp?SessionID=cn=1ci=39ln=1ic=1 http://www.cineworldplc.com/strategy http://www.myvue.com/corporate/news.asp?sb=1SessionID=cn=1ln=1intThisPageStructureID=10809 http://www.managementstudyguide.com/brand-image.htm Cineworld Group plc Interim Report 2010, Definition of Brand positioning, http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html http://www.myvue.com/corporate/vuecompany.asp?sb=1SessionID=cn=1ln=1intThisPageStructureID=111 Paul Marsden, (2002), Brand positioning: memes the word,307-312 Ries, A. and Trout, J. (1982), positioning: The Battle for Your Mind, Warner Books, New York, NY. Strategic Brand Management by Kevin Lane Keller, second edition. http://www.brand-image.com (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() http://www.tut.fi/units/tuta/tita/2006-2007/TITA-2300/Allegretti_Brand.pdf Yamen Koubaa,(2007),Country of origin, brand image perception, and brand image structure, University of Marketing and Distribution Sciences, Kobe, Japan. Erickson, G.A, Johansson, J.K. and Chao, P. (1984), Image variables in multi-attribute product evaluations; country of origin effects, Journal of Consumer Research, Vol. 10 No. 2.

Personal Model of Helping

I take pride in everything that I do and strive to give my all to the people who need my help, and this is the basis of my personal model of helping. I cannot give someone only part of my effort because the individual may not take me serious and not be able to use the help that I am offering. My goal in offering this help is to assist them in overcoming any negative situation they are trying to get out of. People reach out for help and when they do so they want the best help that they can find because they can seek a positive resolution. I know that circumstances in life can take a toll on a person, and these circumstances cause them to be in the situation that they are seeking help for but to change their behavior and improve themselves they need to give 100% as well as the people who are offering help to them. How and why and you formed this viewpoint This viewpoint was formed because there are individuals who seek help from professional counselors every day because they believe that these professionals can get them back of track with their lifestyle and overcome the struggles of hardship they have been facing. If this individual does not believe that the help they are getting from the professional is successful than it would seem that either the professional or the individual seeking help is not giving 100% effort on their part in order to get positive results. There are many different reasons an individual seeks therapy; it can be gambling problems, drug or alcohol addiction, abuse, health issues, family issues, or even death of a family member. A professional counselor needs to be prepared for any reason that a client may seek help from them and be ready and willing to offer them appropriate help of treatment. View of helping My view of helping is a result of a person taking pride in their profession of helping others and them going the extra mile and giving the effort necessary to make sure the client is on the right path for a positive resolution. People do not appreciate being judged by others and believe that many cannot relate to their situation because they do not understand the lifestyle and hare life they have experiences to this point. It is difficult for these individuals to admit they need professional help, and then to seek that help from a stranger who may judge them or the situation that he or she is in. The relationship between the clinician and the participant The relationship between the clinician and the participant should be welcoming and inviting to prepare for the session and to open lines of communication. When individuals talk to others that they do not know personally they have to gain a level of comfort so that they can open up and discuss personal matters that are causing their issues. I can relate to a client’s story by listening to them on a personal level and then sharing my experiences once they have built a rapport with me and show interest in my knowledge. Many views that individuals have of counselors or therapists is that they live a happy and worry free lifestyle and that he or she may/does not have a personal issues they are struggling with because of their profession; however this is not usually the case and many counselors seek therapy as well. Many professionals have issues and skeletons in their closet that they do not want anyone else to know about, and every person has a story to tell of their experiences in life and it is not fair for the counselor or others to be judged based solely of these experiences or for them seeking help to overcome personal struggles. Technique or approached to change There are many approaches that a counselor can take to change the perceptions a client may have about their lives, and show them another way to view their situation. When clinicians address behavioral issues with their client the techniques come from modeling. An example would be a client who struggles with expressing themselves may benefit from seeing the counselor use beneficial skills they need to acquire by demonstrating them in a role play scenario. It can be beneficial to select a model to assist in any role play scenarios who is similar to the client the counselor is trying to help. Age, gender, ethnicity, and social status should all be taken into consideration (Parrott, 2003). Positive reinforcement is another technique in therapy that is successful because it provides positive rewards or recognition for success or positive actions and behaviors. Relaxation training is another method of therapy that can be successful in treating a variety of disorders when other techniques are proven unsuccessful. Some disorders that can be treated successfully with relaxation therapy are headaches, pain, anxiety, hypertension, and PTSD. The basic idea of relaxation training and therapy is that the tension of muscles exacerbates anxiety and results in the individual feeling less anxious by them learning the knowledge to understand the difference between tense and relaxed muscle groups and the appropriate methods to treatment training (Parrott, 2003). A coherent model that is consistent, shows adequate understanding of the material presented, and reflects the ability to integrate and synthesize the course material Behavioral therapy shows successful results because it uses approaches that focus on certain characteristics of the individual in an attempt to successfully identify the appropriate therapy approach to helping the understand their behaviors and to gain self-control. â€Å"In addition to the rise of behaviorism, experimental research on the psychology of learning also contributed to the development of behavior therapy. This is an approach based on a view known as logical positivism, under which everything that exists is empirically verifiable. From this perspective, if the material universe, understandable only as matter and energy operating according to universal laws, is all that is, then human beings are material beings only and hence explainable by natural laws; In a sense, the experimental method was putting behaviorism’s philosophy into practice† (Parrott p. 271). The kinds of problems that can be addressed with your model The model learning theory can be used to address behavioral therapy approaches and techniques. Counselors are able to use this to observe their clients actions and behaviors to see if these approaches and techniques are successful for certain clients or all clients they are counseling. Cognitive –Emotive Dissonance; This is the most important stage in new learning and is characterized by two important features. : (1) the occurrence when people begin to act and think differently by understanding their new approach and control to their behavioral goals (2) the individual has emotional feelings that are uncomfortable when they start to believe that their actions are incorrect and they are not behaving appropriately. People using describe these feelings that they experience as â€Å"feeling wrong† or â€Å"not feeling right to me. † An example of this that occurs commonly would be while driving in a place you are unfamiliar with, such as an American questioning themselves for driving on the wrong side of the road in Europe. These types of emotions and feelings are unavoidable in experiences associated with psychotherapeutic therapy or any changes made to a person’s habits or accustomed behaviors. This is the stage of maximal therapeutic resistance in psychotherapy. If this approach is poorly handled and not addressed appropriately by the counselor then clients usually become noncompliant and stop attending therapy. Conditioning; this is the process of learning behaviors and the reaction or response to learned actions or familiar stimulus and how this changes and becomes a new behavioral response. There are two types of conditioning: (1) Classical conditioning where the response to certain stimulus is a learned behavior or innate response to a neutral stimulus, such as salivating to smell of something specific. 2) Operant conditioning where the behaviors they are learning are new, and they develop what their responses and reactions will be. Discrimination; The process in which a subject’s reaction are only appropriate to one similar or two different stimuli. Drive; A force that impels and motivates individual or animals to make a certain behavioral response based on the actions that have occurred. In behavioristic terms, drive is often dr iven by physiologic deprivations such a shelter, food, water, or necessities to survive. It also can be a reaction or response as a result of pain or unbearable or unpleasant stimulus (Maultsby & Wirga, 1998). Multicultural Issues Multicultural issues come from the diversity of others seeking help. There are many different reasons in which individuals seek counseling, so with this being said the counselor should be prepared on how to approach any situation they are confronted with by their clients. They need to be well versed in multicultural issues that can influence the approach to therapy uch as cross-cultural counseling where the client and the therapist do not share the same background, values, or lifestyle and these can be obstacles to overcome for any professional. People of cross-cultural differences find it difficult to settle of agreements with certain techniques or approaches to therapy that would be the most successful for the client. Gender issues are something to consider, where a male therapist may not be well versed or experienced in matters of women issu es and it can seem that they are not taking the clients matter serious where a female therapist may be able to relate to what the client is experiencing. Individuals who are disabled may feel singled out by others and isolated from the general population so the therapist needs to research and understand how to appropriately approach a client with this issue. Clients who are religious may not view therapy as a successful tool because of their beliefs. Certain professionals have techniques or therapeutic methods that are successful for many of their clients. The challenge they face is how to handle issues that are spiritual or religious in any way, ensure ethical integrity with the client while still being able to offer a method of treatment that they believe will be successful (Parrott, 2003). Limitations and strengths of the model The limitations of therapy or strengths of the treatment or model of therapy can depend on the clients learning abilities or disabilities, health issues, or cognitive challenges from clients who suffer from mental disorders, PTSD, or anxiety. The population this model can help The behavioral model can help many individuals within the population, and in order for this model to be successful people have to be open to receiving help even if it means putting them in situations that can bring them back to negative situations that are the roots of the individuals issues. The population that is seeking the help could be individuals addicted to drugs who want to get help to overcome and fight their addiction but do not understand the proper approach to overcoming these issues. Prostitutes who want to stop the emotional and physical abuse they are causing to themselves by selling their body for money. Even married couples who are at the end of their relationship but want to try to save what they once had in order to avoid divorce. Other clients who can benefit from this model of therapy ould be clients who suffer from health issues and are trying to understand how to cope with it, parents who are trying to gain control over a rebellious child, or even individuals who suffer from phobias that are interfering with them living a successful life. Original Thinking Individuals have to be open and accepting of therapy for it to be successful, when an individual is open to receiving help and seek a positive resolution to their issues then the counselor can par ticipate in the client’s therapy and give them the necessary steps to take for a successful change. Being an effective counselor means being open to new techniques, ideas, and approached to therapy that could be successful for the client. Each client and every case is different so there are different approaches to take in handling the situation in a professional manner. Conclusion There are many needs for therapy that need a successful approach, and a therapist willing to adapt to the needs of the patient. Utilizing all theories, methods, and techniques available to the therapist will help them have the tools necessary to offer treatment for any issue that their client presents them with. When a therapist is confident in their abilities and can relate to the issues faced by their client then they will have the inside needed to develop a successful approach to treatment and to present their client with a plan that explains their model of helping so that the client can be actively involved in the success of their treatment.ReferencesIndividual Counseling, Life Skills–Behavioral Therapy, and Group Experiences www.lifelongaes.com/services%20and%20fees/counseling.html. Kondrat, A. (2009). Behavioral and Cognitive Approach in Psychology. Retrieved from http://suite101.com/article/behavioral-and-cognitive-approach-in-psychology-a98399 Maultsby, Maxie C. & Wirga, Mariusz. (1998). Behavioral Therapy. Howard University College of Medicine. www.arcobem.com/publications/Beh-Tx.htm. Parrott, L., III. (2003). Counseling and psychotherapy (2nd ed.). Pacific Grove, CA: Thomson/Brooks/Cole. Smith, M.A., M., Segal, M.A., R., & Segal, Ph.D.,