Evaluation of brand management at Odeon cinema

Evaluation of brand management at Odeon cinema Brand management module has been a crucial part of my masters program, me along with my group members worked really hard in accomplishing this task. All the four group members are really cooperative and every individual contributed considerably in writing the group report. Our group report is all about defining the various branding aspects such as brand image, brand positioning and brand effectiveness. We have chosen three brands which are related to entertainment industry such as Odeon cinemas, Cineworld cinemas and Vue cinema which are well known and most influencing market players in United Kingdom entertainment sector. I would like to thank university management for giving access to international databases such as EMERALD and EBSCO as I have used few journals and articles related to Brand and Branding concepts from these databases. Each individual of the group worked extensively on gathering the information and writing the report without plagiarism. We have taken all necessary st eps in order to avoid plagiarism. I have gathered information related Odeon cinemas and compared with other two cinema brands namely Cineworld and Vue cinemas. I worked extensively on Odeon cinemas website and recent interim report in order to find its rank and market share details. Introduction: Brand is a name, term, sign, symbol or design or a combination of them, intended to define the goods or services of one seller or group of sellers and to differentiate them from those of competitors. In the present day competitive business scenarios the concept of branding product or services is important and properly built brands lasts long in market. Companies invests huge amount in building brands and maintaining brand image as it plays vital in making businesses successful. Branding helps the organization to gain competitive advantage for their products/services in markets. Odeon cinemas and Branding: Odeon has evolved as a market leader in entertainment industry of United Kingdom and it has been leading the market since decades. Being a prominent market player Odeon is one among the largest cinema chains of UK. Decades experience in entertaining UK audiences made Odeon cinemas to capture more market share and today it is entertaining more people when compared to other entertainment companies such as Cineworld and Vue cinemas. Odeon sells one third of tickets sold in UK which shows that Odeon is the most influencing cinema company in the market. Odeon cinemas was founded by Oscar Deutsch in 1930 which was later acquired by J Arthur Rank 1941 who was fond of film distribution and production. The Rank organizations lead Odeon cinemas for further 58 years. Brand Slogan: Odeon Cinemas Fanatical about Film Brand Image: Brand image is the current view of the customers about a brand. It can be better defined as unique group of associations in target customers mind about a particular brand. It is an impression on companys product/services in customers minds. Brand image can be further reinforced by enhanced brand communication activities such as promotional tools, advertising, publicity through word of mouth and packaging. Brand image promotes the service/products differently from competitors. After extensive re-branding campaign in 1998, Odeon has evolved as strong brand in UK. Re-branding process enhanced the existing brand image of Odeon making it market leader. Odeon with brand slogan Fanatical about film has reached more number of customers than earlier and provided UK audience with outstanding services. Brand position: Brand positioning refers to target consumers reason to buy your brand in preference to others. Brand positioning should take various aspects in to consideration and it is necessary that the brand should be unique and distinctive when compared to competitors. Is the brand suitable to all major geographic markets. Odeon has entered other markets in Europe and successfully running business operations. Odeon has achieved strategic financial goals and has been performing really well at all locations in UK and Europe. Odeon is sustainably growing and updating itself with changing technologies in order to give optimized customer satisfaction. Odeon is well known and occupied position in worlds most influencing cinema chains and it is considered to be largest in Europe. Odeon under Terra group has undergone considerable changes and the Terra group successfully transformed 350 screens in to 3D during the first quarter of the financial year 2010. Brand Effectiveness: More recently the Odeon cinema was acquired by Terra firm which is a private equity firm on September 2004 and also it also acquired United cinema International in October 2004, Now Odeon cinema group is looking ahead to enhance their market share and expecting positive growth which ensures to continue its unique position in cinema industry of United Kingdom. Odeon cinema has been unique in its style and always gave tough competition to other key market players of United Kingdom Cinema industry. Branding Slogans Odeon Cinemas- Fanatical about Film Cineworld Cinemas- Leading the way in digital and 3D cinema Vue Cinemas- The ultimate cinema experience References: Definition of Branding-03, Nov, 2010- http://0-web.ebscohost.com.brum.beds.ac.uk/ehost/pdfviewer/pdfviewer?vid=1hid=109sid=c1be809a-db3a-46fe-b3ff-02e29105dda2%40sessionmgr111 Introduction to Brand management- 03, Nov, 2010- http://0-web.ebscohost.com.brum.beds.ac.uk/ehost/pdfviewer/pdfviewer?vid=1hid=109sid=458837c7-8692-4ec9-b8b7-b5fc274daf69%40sessionmgr112 http://www.businessdictionary.com/definition/brand-image.html http://www.iabuk.net/richmediaroadshow/media/pdfs/6_Measuringbrand.pdf http://www.screendigest.com/news/vue-cinemas-switches-ads-to-rivals-dcm/view.html http://www.myvue.com/about_ustxt.asp?SessionID= http://www.myvue.com/corporate/index.asp?SessionID=cn=1ci=39ln=1ic=1 http://www.cineworldplc.com/strategy http://www.myvue.com/corporate/news.asp?sb=1SessionID=cn=1ln=1intThisPageStructureID=10809 http://www.managementstudyguide.com/brand-image.htm Cineworld Group plc Interim Report 2010, Definition of Brand positioning, http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html http://www.myvue.com/corporate/vuecompany.asp?sb=1SessionID=cn=1ln=1intThisPageStructureID=111 Paul Marsden, (2002), Brand positioning: memes the word,307-312 Ries, A. and Trout, J. (1982), positioning: The Battle for Your Mind, Warner Books, New York, NY. Strategic Brand Management by Kevin Lane Keller, second edition. http://www.brand-image.com (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() http://www.tut.fi/units/tuta/tita/2006-2007/TITA-2300/Allegretti_Brand.pdf Yamen Koubaa,(2007),Country of origin, brand image perception, and brand image structure, University of Marketing and Distribution Sciences, Kobe, Japan. Erickson, G.A, Johansson, J.K. and Chao, P. (1984), Image variables in multi-attribute product evaluations; country of origin effects, Journal of Consumer Research, Vol. 10 No. 2.

Personal Model of Helping

I take pride in everything that I do and strive to give my all to the people who need my help, and this is the basis of my personal model of helping. I cannot give someone only part of my effort because the individual may not take me serious and not be able to use the help that I am offering. My goal in offering this help is to assist them in overcoming any negative situation they are trying to get out of. People reach out for help and when they do so they want the best help that they can find because they can seek a positive resolution. I know that circumstances in life can take a toll on a person, and these circumstances cause them to be in the situation that they are seeking help for but to change their behavior and improve themselves they need to give 100% as well as the people who are offering help to them. How and why and you formed this viewpoint This viewpoint was formed because there are individuals who seek help from professional counselors every day because they believe that these professionals can get them back of track with their lifestyle and overcome the struggles of hardship they have been facing. If this individual does not believe that the help they are getting from the professional is successful than it would seem that either the professional or the individual seeking help is not giving 100% effort on their part in order to get positive results. There are many different reasons an individual seeks therapy; it can be gambling problems, drug or alcohol addiction, abuse, health issues, family issues, or even death of a family member. A professional counselor needs to be prepared for any reason that a client may seek help from them and be ready and willing to offer them appropriate help of treatment. View of helping My view of helping is a result of a person taking pride in their profession of helping others and them going the extra mile and giving the effort necessary to make sure the client is on the right path for a positive resolution. People do not appreciate being judged by others and believe that many cannot relate to their situation because they do not understand the lifestyle and hare life they have experiences to this point. It is difficult for these individuals to admit they need professional help, and then to seek that help from a stranger who may judge them or the situation that he or she is in. The relationship between the clinician and the participant The relationship between the clinician and the participant should be welcoming and inviting to prepare for the session and to open lines of communication. When individuals talk to others that they do not know personally they have to gain a level of comfort so that they can open up and discuss personal matters that are causing their issues. I can relate to a client’s story by listening to them on a personal level and then sharing my experiences once they have built a rapport with me and show interest in my knowledge. Many views that individuals have of counselors or therapists is that they live a happy and worry free lifestyle and that he or she may/does not have a personal issues they are struggling with because of their profession; however this is not usually the case and many counselors seek therapy as well. Many professionals have issues and skeletons in their closet that they do not want anyone else to know about, and every person has a story to tell of their experiences in life and it is not fair for the counselor or others to be judged based solely of these experiences or for them seeking help to overcome personal struggles. Technique or approached to change There are many approaches that a counselor can take to change the perceptions a client may have about their lives, and show them another way to view their situation. When clinicians address behavioral issues with their client the techniques come from modeling. An example would be a client who struggles with expressing themselves may benefit from seeing the counselor use beneficial skills they need to acquire by demonstrating them in a role play scenario. It can be beneficial to select a model to assist in any role play scenarios who is similar to the client the counselor is trying to help. Age, gender, ethnicity, and social status should all be taken into consideration (Parrott, 2003). Positive reinforcement is another technique in therapy that is successful because it provides positive rewards or recognition for success or positive actions and behaviors. Relaxation training is another method of therapy that can be successful in treating a variety of disorders when other techniques are proven unsuccessful. Some disorders that can be treated successfully with relaxation therapy are headaches, pain, anxiety, hypertension, and PTSD. The basic idea of relaxation training and therapy is that the tension of muscles exacerbates anxiety and results in the individual feeling less anxious by them learning the knowledge to understand the difference between tense and relaxed muscle groups and the appropriate methods to treatment training (Parrott, 2003). A coherent model that is consistent, shows adequate understanding of the material presented, and reflects the ability to integrate and synthesize the course material Behavioral therapy shows successful results because it uses approaches that focus on certain characteristics of the individual in an attempt to successfully identify the appropriate therapy approach to helping the understand their behaviors and to gain self-control. â€Å"In addition to the rise of behaviorism, experimental research on the psychology of learning also contributed to the development of behavior therapy. This is an approach based on a view known as logical positivism, under which everything that exists is empirically verifiable. From this perspective, if the material universe, understandable only as matter and energy operating according to universal laws, is all that is, then human beings are material beings only and hence explainable by natural laws; In a sense, the experimental method was putting behaviorism’s philosophy into practice† (Parrott p. 271). The kinds of problems that can be addressed with your model The model learning theory can be used to address behavioral therapy approaches and techniques. Counselors are able to use this to observe their clients actions and behaviors to see if these approaches and techniques are successful for certain clients or all clients they are counseling. Cognitive –Emotive Dissonance; This is the most important stage in new learning and is characterized by two important features. : (1) the occurrence when people begin to act and think differently by understanding their new approach and control to their behavioral goals (2) the individual has emotional feelings that are uncomfortable when they start to believe that their actions are incorrect and they are not behaving appropriately. People using describe these feelings that they experience as â€Å"feeling wrong† or â€Å"not feeling right to me. † An example of this that occurs commonly would be while driving in a place you are unfamiliar with, such as an American questioning themselves for driving on the wrong side of the road in Europe. These types of emotions and feelings are unavoidable in experiences associated with psychotherapeutic therapy or any changes made to a person’s habits or accustomed behaviors. This is the stage of maximal therapeutic resistance in psychotherapy. If this approach is poorly handled and not addressed appropriately by the counselor then clients usually become noncompliant and stop attending therapy. Conditioning; this is the process of learning behaviors and the reaction or response to learned actions or familiar stimulus and how this changes and becomes a new behavioral response. There are two types of conditioning: (1) Classical conditioning where the response to certain stimulus is a learned behavior or innate response to a neutral stimulus, such as salivating to smell of something specific. 2) Operant conditioning where the behaviors they are learning are new, and they develop what their responses and reactions will be. Discrimination; The process in which a subject’s reaction are only appropriate to one similar or two different stimuli. Drive; A force that impels and motivates individual or animals to make a certain behavioral response based on the actions that have occurred. In behavioristic terms, drive is often dr iven by physiologic deprivations such a shelter, food, water, or necessities to survive. It also can be a reaction or response as a result of pain or unbearable or unpleasant stimulus (Maultsby & Wirga, 1998). Multicultural Issues Multicultural issues come from the diversity of others seeking help. There are many different reasons in which individuals seek counseling, so with this being said the counselor should be prepared on how to approach any situation they are confronted with by their clients. They need to be well versed in multicultural issues that can influence the approach to therapy uch as cross-cultural counseling where the client and the therapist do not share the same background, values, or lifestyle and these can be obstacles to overcome for any professional. People of cross-cultural differences find it difficult to settle of agreements with certain techniques or approaches to therapy that would be the most successful for the client. Gender issues are something to consider, where a male therapist may not be well versed or experienced in matters of women issu es and it can seem that they are not taking the clients matter serious where a female therapist may be able to relate to what the client is experiencing. Individuals who are disabled may feel singled out by others and isolated from the general population so the therapist needs to research and understand how to appropriately approach a client with this issue. Clients who are religious may not view therapy as a successful tool because of their beliefs. Certain professionals have techniques or therapeutic methods that are successful for many of their clients. The challenge they face is how to handle issues that are spiritual or religious in any way, ensure ethical integrity with the client while still being able to offer a method of treatment that they believe will be successful (Parrott, 2003). Limitations and strengths of the model The limitations of therapy or strengths of the treatment or model of therapy can depend on the clients learning abilities or disabilities, health issues, or cognitive challenges from clients who suffer from mental disorders, PTSD, or anxiety. The population this model can help The behavioral model can help many individuals within the population, and in order for this model to be successful people have to be open to receiving help even if it means putting them in situations that can bring them back to negative situations that are the roots of the individuals issues. The population that is seeking the help could be individuals addicted to drugs who want to get help to overcome and fight their addiction but do not understand the proper approach to overcoming these issues. Prostitutes who want to stop the emotional and physical abuse they are causing to themselves by selling their body for money. Even married couples who are at the end of their relationship but want to try to save what they once had in order to avoid divorce. Other clients who can benefit from this model of therapy ould be clients who suffer from health issues and are trying to understand how to cope with it, parents who are trying to gain control over a rebellious child, or even individuals who suffer from phobias that are interfering with them living a successful life. Original Thinking Individuals have to be open and accepting of therapy for it to be successful, when an individual is open to receiving help and seek a positive resolution to their issues then the counselor can par ticipate in the client’s therapy and give them the necessary steps to take for a successful change. Being an effective counselor means being open to new techniques, ideas, and approached to therapy that could be successful for the client. Each client and every case is different so there are different approaches to take in handling the situation in a professional manner. Conclusion There are many needs for therapy that need a successful approach, and a therapist willing to adapt to the needs of the patient. Utilizing all theories, methods, and techniques available to the therapist will help them have the tools necessary to offer treatment for any issue that their client presents them with. When a therapist is confident in their abilities and can relate to the issues faced by their client then they will have the inside needed to develop a successful approach to treatment and to present their client with a plan that explains their model of helping so that the client can be actively involved in the success of their treatment.ReferencesIndividual Counseling, Life Skills–Behavioral Therapy, and Group Experiences www.lifelongaes.com/services%20and%20fees/counseling.html. Kondrat, A. (2009). Behavioral and Cognitive Approach in Psychology. Retrieved from http://suite101.com/article/behavioral-and-cognitive-approach-in-psychology-a98399 Maultsby, Maxie C. & Wirga, Mariusz. (1998). Behavioral Therapy. Howard University College of Medicine. www.arcobem.com/publications/Beh-Tx.htm. Parrott, L., III. (2003). Counseling and psychotherapy (2nd ed.). Pacific Grove, CA: Thomson/Brooks/Cole. Smith, M.A., M., Segal, M.A., R., & Segal, Ph.D.,

French Pronunciation of the Letter H

The letter H is always silent in French. However, there are two different kinds of Hs: H  muet and H  aspirà ©. The type of H at the beginning of the word lets you know whether to make contractions and pronounce liaisons with that word. To find out whether the H in a particular word is muet or aspirà ©, check a good French dictionary. There will be an asterisk or some other symbol to distinguish the two kinds of Hs. French Words With H Click these links to hear the words pronounced in French:homme  Ã‚  Ã‚  (man)hockey  Ã‚  Ã‚  (hockey)haut  Ã‚  Ã‚  (high)hà ´tel  Ã‚  Ã‚  (hotel)hiver  Ã‚  Ã‚  (winter) Letter Combinations With H (Click for Detailed Lessons) CH H Muet Most French Hs are mute — that is, they are not pronounced and the word acts as if it begins with a vowel. This means that  contractions  and  liaisons  are required. For example,  le   homme  contracts to  lhomme  Ã¢â‚¬â€ you cant say  le  homme.  And  les  hommes  is pronounced with a liaison: [lay zuhm].Here are the most common French words that begin with  H  muet. For nouns, the gender is provided (in parentheses):habile  Ã‚  Ã‚  Ã‚  skillfulhabilità ©Ã‚  Ã‚  (f)  Ã‚  Ã‚  Ã‚  fitnesshabiller  Ã‚  Ã‚  Ã‚  to dresshabits  Ã‚  (m)  Ã‚  Ã‚  Ã‚  clotheshabiter  Ã‚  Ã‚  Ã‚  to live inhabitude  Ã‚  (f)  Ã‚  Ã‚  Ã‚  habithacker  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hackerHadà ¨s  Ã‚  (m)  Ã‚  Ã‚  Ã‚  Hadeshadj  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hajjhadron  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hadronhagard  Ã‚  Ã‚  Ã‚  distraughtHaà ¯ti  Ã‚  (m)  Ã‚  Ã‚  Ã‚  Haitihaleine  Ã‚  (f)  Ã‚  Ã‚  Ã‚  breathHalloween  Ã‚  (f)  Ã‚  Ã‚  Ã‚  Halloweenhal luciner  Ã‚  Ã‚  Ã‚  to hallucinatehalo-  Ã‚  (prefix)harmonica  Ã‚  (m)  Ã‚  Ã‚  Ã‚  harmonicaharmonie  Ã‚  (f)  Ã‚  Ã‚  Ã‚  harmonyharpagon  Ã‚  (m)  Ã‚  Ã‚  Ã‚  skinflint, ScroogeHawaà ¯Ã‚  Ã‚  (m)  Ã‚  Ã‚  Ã‚  Hawaiihebdomadaire  Ã‚  Ã‚  Ã‚  weeklyhà ©bergement  Ã‚  (m)  Ã‚  Ã‚  Ã‚  lodginghà ©berger  Ã‚  Ã‚  Ã‚  to househà ©bà ©ter  Ã‚  Ã‚  Ã‚  to daze, stupefyhà ©breu  Ã‚  (m)  Ã‚  Ã‚  Ã‚  Hebrewhectare  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hectarehectique  Ã‚  Ã‚  Ã‚  hectichà ©donisme  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hedonismhà ©gà ©monie  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hegemonyhà ©licoptà ¨re  Ã‚  (m)  Ã‚  Ã‚  Ã‚  helicopterhà ©lium  Ã‚  Ã‚  Ã‚  heliumhà ©lix  Ã‚  Ã‚  Ã‚  helixHelsinki  Ã‚  Ã‚  Ã‚  Helsinkihà ©matome  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hematomahà ©misphà ¨re  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hemispherehà ©mophile  Ã‚  Ã‚  Ã‚  hemophiliachà ©morragie  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hemorrhagehà ©morroà ¯de  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hemorrhoi dhà ©patite  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hepatitisherbage  Ã‚  (m)  Ã‚  Ã‚  Ã‚  pastureherbe  Ã‚  (f)  Ã‚  Ã‚  Ã‚  grasshà ©rà ©dità ©Ã‚  Ã‚  (f)  Ã‚  Ã‚  Ã‚  heredityhà ©riter  Ã‚  Ã‚  Ã‚  to inherithà ©roà ¯ne  Ã‚  (f)  Ã‚  Ã‚  Ã‚  heroin,  heroineherpà ¨s  Ã‚  (m)  Ã‚  Ã‚  Ã‚  herpeshà ©siter  Ã‚  Ã‚  Ã‚  to hesitatehà ©tà ©rosexuel  Ã‚  Ã‚  Ã‚  heterosexuelheure  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hourheureux  Ã‚  Ã‚  Ã‚  happyhexagone  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hexagonhiberner  Ã‚  Ã‚  Ã‚  hibernatehibiscus  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hibiscushier  Ã‚  Ã‚  Ã‚  yesterdayhilare  Ã‚  Ã‚  Ã‚  beamingHimalaya  Ã‚  (m)  Ã‚  Ã‚  Ã‚  the Himalayashindou  Ã‚  Ã‚  Ã‚  Hinduhip-hop  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hip-hophippodrome  Ã‚  (m)  Ã‚  Ã‚  Ã‚  racetrackhippopotame  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hippopotamushirondelle  Ã‚  (f)  Ã‚  Ã‚  Ã‚  swallowhirsute  Ã‚  Ã‚  Ã‚  hairy, shaggyhistoire  Ã‚  (f)  Ã‚  Ã‚  Ã‚  story, historyhiver  Ã‚  (m)  Ã‚  Ã‚  Ã‚  winterholo-  Ã‚  (prefix)hologramme  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hologramhomà ©opathie  Ã‚  (f)  Ã‚  Ã‚  Ã‚  homeopathyhomicide  Ã‚  (m)  Ã‚  Ã‚  Ã‚  homicidehommage  Ã‚  (m)  Ã‚  Ã‚  Ã‚  tributehomme  Ã‚  (m)  Ã‚  Ã‚  Ã‚  manhomo-  Ã‚  (prefix)honnà ªte  Ã‚  Ã‚  Ã‚  honesthonneur  Ã‚  (m)  Ã‚  Ã‚  Ã‚  honorhonorer  Ã‚  Ã‚  Ã‚  to honorhà ´pital  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hospitalhoraire  Ã‚  (m)  Ã‚  Ã‚  Ã‚  schedule, timetablehorizon  Ã‚  (m)  Ã‚  Ã‚  Ã‚  horizonhorloge  Ã‚  (f)  Ã‚  Ã‚  Ã‚  clockhormone  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hormonehoroscope  Ã‚  (m)  Ã‚  Ã‚  Ã‚  horoscopehorreur  Ã‚  (f)  Ã‚  Ã‚  Ã‚  horrorhorrible  Ã‚  Ã‚  Ã‚  horriblehorrifier  Ã‚  Ã‚  Ã‚  to horrifyhorticulture  Ã‚  (f)  Ã‚  Ã‚  Ã‚  horticulturehospitalità ©Ã‚  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hospitalityhostile  Ã‚  Ã‚  Ã‚  hostilehà ´te  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hosthuile  Ã‚  (f)  Ã‚  Ã‚  Ã‚  oilhuà ®tre  Ã‚  (f)  Ã‚  Ã‚  Ã‚  oyster humain  Ã‚  (m)  Ã‚  Ã‚  Ã‚  humanhumble  Ã‚  Ã‚  Ã‚  humblehumeur  Ã‚  (f)  Ã‚  Ã‚  Ã‚  moodhumide  Ã‚  Ã‚  Ã‚  humidhyacinthe  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hyacinthhybride  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hybridhydr-  Ã‚  (prefix)hydraulique  Ã‚  Ã‚  Ã‚  hydraulichydrogà ¨ne  Ã‚  (m)  Ã‚  Ã‚  Ã‚  hydrogenhygià ¨ne  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hygienehyper-  Ã‚  (prefix)hypo-  Ã‚  (prefix)hystà ©rie  Ã‚  (f)  Ã‚  Ã‚  Ã‚  hysteria H Aspirà © Hs in French words borrowed from other languages are usually aspirate. Though the  H aspirà ©Ã‚  is not pronounced, it acts like a consonant; that is,  contractions  are not permitted with it and  liaisons  are not made in front of it. For example,  le hockey  does not contract to  lhockey  but remains  le hockey. And  les  hà ©ros  (the heroes) is pronounced [lay ay ro]. If you were to pronounce this with a liaison, [lay  zay  ro], you would be saying  les  zà ©ros  (the zeros).Here are the most  common French words  that begin with  H aspirà ©.hà ¢bleur  Ã‚  Ã‚  Ã‚  boasterla  hache  Ã‚  Ã‚  Ã‚  axehacher  Ã‚  Ã‚  Ã‚  to chople  hachisch  Ã‚  Ã‚  Ã‚  hashishle haddock  Ã‚  Ã‚  Ã‚  haddockla  haie  Ã‚  Ã‚  Ã‚  hedgele haà ¯ku  Ã‚  Ã‚  Ã‚  haikule  haillon  Ã‚  Ã‚  Ã‚  ragla  haine  Ã‚  Ã‚  Ã‚  hatredhaà ¯r  Ã‚  Ã‚  Ã‚  to hatehaà ¯ssable  Ã‚  Ã‚  Ã‚  detestablehalal  Ã‚  Ã‚  Ã‚  halalle hà ¢le  Ã ‚  Ã‚  Ã‚  suntanhaleter  Ã‚  Ã‚  Ã‚  to pantle hall  Ã‚  Ã‚  Ã‚  hallla  halle  Ã‚  Ã‚  Ã‚  marketle hallier  Ã‚  Ã‚  Ã‚  thicket, brushle halo  Ã‚  Ã‚  Ã‚  halola  halte  Ã‚  Ã‚  Ã‚  breakle  hamac  Ã‚  Ã‚  Ã‚  hammockle hamburger  Ã‚  Ã‚  Ã‚  hamburgerle  hameau  Ã‚  Ã‚  Ã‚  hamletle hammam  Ã‚  Ã‚  Ã‚  hammamla  hampe  Ã‚  Ã‚  Ã‚  polele hamster  Ã‚  Ã‚  Ã‚  hamsterla  hanche  Ã‚  Ã‚  Ã‚  hiple hand-ball  Ã‚  Ã‚  Ã‚  handballle handicap  Ã‚  Ã‚  Ã‚  handicaple hangar  Ã‚  Ã‚  Ã‚  shedhanter  Ã‚  Ã‚  Ã‚  to haunthapper  Ã‚  Ã‚  Ã‚  to snatch, grabharangue  Ã‚  Ã‚  Ã‚  harangueharasser  Ã‚  Ã‚  Ã‚  to exhaustharceler  Ã‚  Ã‚  Ã‚  to harassla  harde  Ã‚  Ã‚  Ã‚  herdharder  Ã‚  Ã‚  Ã‚  to leashhardi  Ã‚  Ã‚  Ã‚  daringle  hareng  Ã‚  Ã‚  Ã‚  herringla  hargne  Ã‚  Ã‚  Ã‚  spiteful angerle haricot  Ã‚  Ã‚  Ã‚  beanharnacher  Ã‚  Ã‚  Ã‚  to harnessle  harpail  Ã‚  Ã‚  Ã‚  herdla  harpe  Ã‚  Ã‚  Ã‚  harp le  harpon  Ã‚  Ã‚  Ã‚  harpoonle  hasard  Ã‚  Ã‚  Ã‚  luck, chancela hà ¢te  Ã‚  Ã‚  Ã‚  hastehà ¢ter  Ã‚  Ã‚  Ã‚  to hastenhaut  Ã‚  Ã‚  Ã‚  highla hauteur  Ã‚  Ã‚  Ã‚  heightle  havre  Ã‚  Ã‚  Ã‚  havenhercher  Ã‚  Ã‚  Ã‚  to haulle hà ¨re  Ã‚  Ã‚  Ã‚  wretch,  young  stagle hà ©risson  Ã‚  Ã‚  Ã‚  hedgehogla  hernie  Ã‚  Ã‚  Ã‚  herniale hà ©ron  Ã‚  Ã‚  Ã‚  heronle hà ©ros  Ã‚  Ã‚  Ã‚  herola herse  Ã‚  Ã‚  Ã‚  hearse, harrowle hà ªtre  Ã‚  Ã‚  Ã‚  beech treeheurter  Ã‚  Ã‚  Ã‚  to strikele hiatus  Ã‚  Ã‚  Ã‚  hiatusle  hibou  Ã‚  Ã‚  Ã‚  owlle hic  Ã‚  Ã‚  Ã‚  snagle hickory  Ã‚  Ã‚  Ã‚  hickoryhideux  Ã‚  Ã‚  Ã‚  hideousla hià ©rarchie  Ã‚  Ã‚  Ã‚  hierarchyle hià ©roglyphe  Ã‚  Ã‚  Ã‚  hieroglyphehippie  Ã‚  Ã‚  Ã‚  hippiehisser  Ã‚  Ã‚  Ã‚  to hoist, heave, haulle hobby  Ã‚  Ã‚  Ã‚  hobbyhocher  Ã‚  Ã‚  Ã‚  to nodle hockey  Ã‚  Ã‚  Ã‚  hockeyla Hollande  Ã‚  Ã‚  Ã‚  Hollandle  homard  Ã‚  Ã ‚  Ã‚  lobsterHong-Kong  Ã‚  Ã‚  Ã‚  Hong Kongla Hongrie  Ã‚  Ã‚  Ã‚  Hungaryla  honte  Ã‚  Ã‚  Ã‚  shamele  hoquet  Ã‚  Ã‚  Ã‚  hiccuphors  Ã‚  Ã‚  Ã‚  outsidela  houe  Ã‚  Ã‚  Ã‚  hoela  houille  Ã‚  Ã‚  Ã‚  coalla  houle  Ã‚  Ã‚  Ã‚  swellhouleux  Ã‚  Ã‚  Ã‚  stormyle hooligan  Ã‚  Ã‚  Ã‚  hooliganla  houppe  Ã‚  Ã‚  Ã‚  tufthouspiller  Ã‚  Ã‚  Ã‚  to scoldla  housse  Ã‚  Ã‚  Ã‚  coverhousser  Ã‚  Ã‚  Ã‚  to coverle  houx  Ã‚  Ã‚  Ã‚  hollyle  hublot  Ã‚  Ã‚  Ã‚  portholela  huche  Ã‚  Ã‚  Ã‚  chest, trunkhuer  Ã‚  Ã‚  Ã‚  to boole  huguenot  Ã‚  Ã‚  Ã‚  Huguenothuit  Ã‚  Ã‚  Ã‚  eighthululer  Ã‚  Ã‚  Ã‚  to hoothumer  Ã‚  Ã‚  Ã‚  to smellhurler  Ã‚  Ã‚  Ã‚  to shriek

Major General Horatio Wright in the Civil War